GU is fashion that fits your life—and your budget. Born from Tokyo’s vibrant street style and brought to the US, we create fresh, trend-forward clothing designed for real life. From soft oversized sweaters and denim that moves with you to versatile basics and statement pieces, we deliver accessible style that lets you mix, match, and express yourself without the fuss.We believe great fashion should be for everyone. That’s why we drop new styles weekly at prices that feel good, in sizes that celebrate all bodies. Whether you’re layering up for work, refreshing your weekend look, or hunting for that perfect pair of joggers, GU keeps you ahead of trends while keeping it real.But GU is more than clothes—it’s freedom to play. We design for the dynamic, the creative, and the unapologetically you. No rules, just pieces that spark confidence and adapt to your rhythm.Welcome to GU. Where style meets spontaneity, and every outfit is an invitation to reinvent.
